"You do not sell diamonds"
Diamonds are not just a commodity to you. Not even a product. Not even a brand. If you work with Muller, you believe, as we do, that customers do not buy diamonds at all. |
They buy the impact that light makes upon them and the world.
If you believe that the weight, colour and price of a diamond are what really matter and if your customers still buy by size… then you have probably never held a Muller diamond. >>